Taking a good commercial too far

I spend a fair amount of time commuting these days. While I often listen to podcasts, I spend a healthy amount of time listening to radio, specifically ESPN. For a long time now, there have been a series of commercials from OnStar. OnStar is the service that comes on GM cars (I think) which allows you to talk to an operator, report an emergency, have your car opened remotely. Lots of helpful stuff.

The commercials usually feature a real OnStar operator as they receive a call and help a person out... In one ad, an OnStar customer calls in to say they have been in an accident and need help. The OnStar operator asks a couple questions, then immediately contacts the local ambulance/police to dispatch help.

What sticks out for me, is the fact that the woman who has been in the accident really sounds hurt and dazed. Her airbag has deployed so you know it was a serious accident. The operator hears the ambulance coming in the background.... and then, quickly adds, something like "Remember we are here for you." I am sure that is exactly what a critically injured person wants to hear at this serious moment... a plug for the service.

I love this ad series but this one didn't need the added plug at the end. It ruins the affect.

My two cents.