Looking for Closed-Loop Lead Generation System That Works?

Having been the VP of Marketing for several software start-ups here in Chicago, I have a lot of experience trying to generate qualified leads for a small business with limited marketing dollars to spend and little room for error with the dollars they do spend.

I discovered that there are two key factors to be successful.

Target. Target. Target
As a small company, you often can not afford to sell to just anybody. In most cases, you have to clearly define the type of company most likely to have a need for your product/service, and then do everything you can to develop a short list of candidates that best meet your criteria, then figure out the best way to penetrate these organizations and test your value proposition.


Rent Yourself a Closed-Loop Lead Generation system
Next, I recommend finding a integrated marketing campaign deliver system that lets you engage your target prospect list with a combination of highly personalized direct mail that drives prospects to personalized websites which in turn feeds into your sales force automation system and sales group. Curious what a system like that might look like? Visit Farstar Marketing and take their Lead Machine Tour.

Finally You Can Track Your Entire Lead Generation Process
I used the Lead Machine system several times over the last year. In each campaign, my the direct mail portion drew close to a 35% response rate, and our small company succeeded in setting up 33 qualified calls with senior decisions makers, eventually closed 4 entreprise deals.

Send me an email if you want to know more specifics and earn a healthy discount on the first campaign you run. Email me at brett@wimmco.com.